"Lifestyle businesses" are often stigmatized as small-minded. But I think they're hidden gems! These are businesses that have found a way to be profitable while remaining small.
They often have interesting origin stories and allow their founders to enjoy a great lifestyle. I've been collecting these stories for years, so if you come across any, I'd love to hear from you.
Here are some examples of 1-3 person companies doing over $1 million in revenue:
NomadList + RemoteOK Revenue: >$2M/yr Pieter Levels made a website for digital nomads to find their next optimal travel destination. With that audience, he built a remote job board. Source: Twitter
CaitlynMinimalist Revenue: >$20M/yr Kate Kim makes personalized name pendant jewlery on Etsy. Source: Etsy
Photopea Revenue: >$1M/yr Ivan Kutskir built an website that mimics the core functionality of Photoshop. None of the files are stored on his servers so it keeps costs low. Source: Interview
IWantThatFlight Revenue: >$1.3M/yr
Garth Adams coded a site that lets you compare flights in Australia. Source: Interview
Park.io Revenue: >$1.5M/yr Mike Carson built a service to find high quality .io domains that are about to expire. Source: Interview
BuiltWith Revenue: >$14M/yr Gary Brewer built a site that compiles lists of websites that use specific technology like web hosting or CMS systems. These lists are a great asset for sales teams to gain insight. Source: Twitter
Designjoy Revenue: >$1.5M/yr Brett runs a one person design agency with recurring clients. Source: Twitter