Software company
2017 - Present
I found a common problem when consulting: too much time spent going back and forth when reviewing website projects with clients. In 2017, I found a Toronto company offering a similar product and joined them as the third co-founder. We rebranded to Pastel and focused on design led teams. We grew revenue from $300 per year to 7 figures in annual recurring revenue.
Software company
2017 - Present
I found a common problem when consulting: too much time spent going back and forth when reviewing website projects with clients. In 2017, I found a Toronto company offering a similar product and joined them as the third co-founder. We rebranded to Pastel and focused on design led teams. We grew revenue from $300 per year to 7 figures in annual recurring revenue.
Software company
2017 - Present
I found a common problem when consulting: too much time spent going back and forth when reviewing website projects with clients. In 2017, I found a Toronto company offering a similar product and joined them as the third co-founder. We rebranded to Pastel and focused on design led teams. We grew revenue from $300 per year to 7 figures in annual recurring revenue.
Software company
2017 - Present
I found a common problem when consulting: too much time spent going back and forth when reviewing website projects with clients. In 2017, I found a Toronto company offering a similar product and joined them as the third co-founder. We rebranded to Pastel and focused on design led teams. We grew revenue from $300 per year to 7 figures in annual recurring revenue.
Hey, I’m Aloke. My family calls me chachu. As a kid, I would spend hours drawing and making little creations that would bring me so much joy. So when I decided to start a design studio in 2016 to work with startups and founders, I chose a name that reminded me most of the feeling of joy and endless curiosity.
Today, Chachu is an independent design studio dedicated to my passions for design, making money and helping people.
I am always looking to meet awesome people to build with. If you have a project that excites you and you need a design partner, send me an email. I’d love to meet you.
These are adventures that I’m most proud of and ones that have taught me a lot over the past few years.
— Aloke
Today, Chachu is an independent design studio dedicated to my passions for design, making money and helping people.
I am always looking to meet awesome people to build with. If you have a project that excites you and you need a design partner, send me an email. I’d love to meet you.
These are adventures that I’m most proud of and ones that have taught me a lot over the past few years.
— Aloke
Hey, I’m Aloke. My family calls me chachu. As a kid, I would spend hours drawing and making little creations that would bring me so much joy. So when I decided to start a design studio in 2016 to work with startups and founders, I chose a name that reminded me most of the feeling of joy and endless curiosity.
Today, Chachu is an independent design studio dedicated to my passions for design, making money and helping people.
I am always looking to meet awesome people to build with. If you have a project that excites you and you need a design partner, send me an email. I’d love to meet you.
These are adventures that I’m most proud of and ones that have taught me a lot over the past few years.
— Aloke
Hey, I’m Aloke. My family calls me chachu. As a kid, I would spend hours drawing and making little creations that would bring me so much joy. So when I decided to start a design studio in 2016 to work with startups and founders, I chose a name that reminded me most of the feeling of joy and endless curiosity.
Today, Chachu is an independent design studio dedicated to my passions for design, making money and helping people.
I am always looking to meet awesome people to build with. If you have a project that excites you and you need a design partner, send me an email. I’d love to meet you.
These are adventures that I’m most proud of and ones that have taught me a lot over the past few years.
— Aloke
HustleCase
eCommerce Store
2018 - 2019
When I went remote in 2016, the only thing I missed from the office was the whiteboard. What if the whiteboard was on my laptop? This question led to a prototype which turned into an eCommerce company. We generated over $50,000 in sales.
eCommerce Store
2018 - 2019
When I went remote in 2016, the only thing I missed from the office was the whiteboard. What if the whiteboard was on my laptop? This question led to a prototype which turned into an eCommerce company. We generated over $50,000 in sales.
HustleCase
eCommerce Store
2018 - 2019
When I went remote in 2016, the only thing I missed from the office was the whiteboard. What if the whiteboard was on my laptop? This question led to a prototype which turned into an eCommerce company. We generated over $50,000 in sales.
eCommerce Store
2018 - 2019
When I went remote in 2016, the only thing I missed from the office was the whiteboard. What if the whiteboard was on my laptop? This question led to a prototype which turned into an eCommerce company. We generated over $50,000 in sales.
HustleCase
eCommerce Store
2018 - 2019
When I went remote in 2016, the only thing I missed from the office was the whiteboard. What if the whiteboard was on my laptop? This question led to a prototype which turned into an eCommerce company. We generated over $50,000 in sales.
eCommerce Store
2018 - 2019
When I went remote in 2016, the only thing I missed from the office was the whiteboard. What if the whiteboard was on my laptop? This question led to a prototype which turned into an eCommerce company. We generated over $50,000 in sales.
HustleCase
eCommerce Store
2018 - 2019
When I went remote in 2016, the only thing I missed from the office was the whiteboard. What if the whiteboard was on my laptop? This question led to a prototype which turned into an eCommerce company. We generated over $50,000 in sales.
eCommerce Store
2018 - 2019
When I went remote in 2016, the only thing I missed from the office was the whiteboard. What if the whiteboard was on my laptop? This question led to a prototype which turned into an eCommerce company. We generated over $50,000 in sales.
LooseBall
VR Game
2021-2022
After trying a VR headset for the first time, I was blown away at the potential. I partnered with a VR developer to create the game of foosball in VR. Looseball got accepted into the launch program of Meta and is available in the Meta App Store.
VR Game
2021-2022
After trying a VR headset for the first time, I was blown away at the potential. I partnered with a VR developer to create the game of foosball in VR. Looseball got accepted into the launch program of Meta and is available in the Meta App Store.
LooseBall
VR Game
2021-2022
After trying a VR headset for the first time, I was blown away at the potential. I partnered with a VR developer to create the game of foosball in VR. Looseball got accepted into the launch program of Meta and is available in the Meta App Store.
VR Game
2021-2022
After trying a VR headset for the first time, I was blown away at the potential. I partnered with a VR developer to create the game of foosball in VR. Looseball got accepted into the launch program of Meta and is available in the Meta App Store.
Cryptopunk Extension
Experiment
2021
NFTs have gained a lot of speculative value in a short amount of time. I’m fascinated with the concept of artificial scarcity maintained by code instead of a brand. I bought this NFT in 2021. It was interesting to learn what commerce feels like when interacting with a public ledger and being able to see all bids and actions. I would love to extend the copyright of this NFT to providing something useful for the community.
Experiment
2021
NFTs have gained a lot of speculative value in a short amount of time. I’m fascinated with the concept of artificial scarcity maintained by code instead of a brand. I bought this NFT in 2021. It was interesting to learn what commerce feels like when interacting with a public ledger and being able to see all bids and actions. I would love to extend the copyright of this NFT to providing something useful for the community.
Cryptopunk Extension
Experiment
2021
NFTs have gained a lot of speculative value in a short amount of time. I’m fascinated with the concept of artificial scarcity maintained by code instead of a brand. I bought this NFT in 2021. It was interesting to learn what commerce feels like when interacting with a public ledger and being able to see all bids and actions. I would love to extend the copyright of this NFT to providing something useful for the community.
LooseBall
VR Game
2021-2022
After trying a VR headset for the first time, I was blown away at the potential. I partnered with a VR developer to create the game of foosball in VR. Looseball got accepted into the launch program of Meta and is available in the Meta App Store.
VR Game
2021-2022
After trying a VR headset for the first time, I was blown away at the potential. I partnered with a VR developer to create the game of foosball in VR. Looseball got accepted into the launch program of Meta and is available in the Meta App Store.
LooseBall
VR Game
2021-2022
After trying a VR headset for the first time, I was blown away at the potential. I partnered with a VR developer to create the game of foosball in VR. Looseball got accepted into the launch program of Meta and is available in the Meta App Store.
VR Game
2021-2022
After trying a VR headset for the first time, I was blown away at the potential. I partnered with a VR developer to create the game of foosball in VR. Looseball got accepted into the launch program of Meta and is available in the Meta App Store.
First Angel Investment
Experiment
2019
Early stage investing looked interesting to me for a few reasons: a low chance to produce 10-15x the investment, meet talented people, improve my product strategy skills and learn about businesses I would have loved to start. In the future, I'd like to save and invest 25% of studio earnings into 10 companies and watch the results over 5 years.
Experiment
2019
Early stage investing looked interesting to me for a few reasons: a low chance to produce 10-15x the investment, meet talented people, improve my product strategy skills and learn about businesses I would have loved to start. In the future, I'd like to save and invest 25% of studio earnings into 10 companies and watch the results over 5 years.
First Angel Investment
Experiment
2019
Early stage investing looked interesting to me for a few reasons: a low chance to produce 10-15x the investment, meet talented people, improve my product strategy skills and learn about businesses I would have loved to start. In the future, I'd like to save and invest 25% of studio earnings into 10 companies and watch the results over 5 years.
Experiment
2019
Early stage investing looked interesting to me for a few reasons: a low chance to produce 10-15x the investment, meet talented people, improve my product strategy skills and learn about businesses I would have loved to start. In the future, I'd like to save and invest 25% of studio earnings into 10 companies and watch the results over 5 years.
Water Project
Public good
2021
2.2 billion people have limited access to safe drinking water. 97.2% of the world’s water in saltwater. Having lived in a country that relied on turning saltwater to potable water, I’d like to see that technology make more drinking water accessible. Energy seems to be the hidden cost to powerful desalination. I’d like to eventually fund/build something to work on this problem. This is a 70 ft well we built in Liberia in 2021. I’d like to do more affordable projects related to water scarcity as I learn more.
Public good
2021
2.2 billion people have limited access to safe drinking water. 97.2% of the world’s water in saltwater. Having lived in a country that relied on turning saltwater to potable water, I’d like to see that technology make more drinking water accessible. Energy seems to be the hidden cost to powerful desalination. I’d like to eventually fund/build something to work on this problem. This is a 70 ft well we built in Liberia in 2021. I’d like to do more affordable projects related to water scarcity as I learn more.
Water Project
Public good
2021
2.2 billion people have limited access to safe drinking water. 97.2% of the world’s water in saltwater. Having lived in a country that relied on turning saltwater to potable water, I’d like to see that technology make more drinking water accessible. Energy seems to be the hidden cost to powerful desalination. I’d like to eventually fund/build something to work on this problem. This is a 70 ft well we built in Liberia in 2021. I’d like to do more affordable projects related to water scarcity as I learn more.
Public good
2021
2.2 billion people have limited access to safe drinking water. 97.2% of the world’s water in saltwater. Having lived in a country that relied on turning saltwater to potable water, I’d like to see that technology make more drinking water accessible. Energy seems to be the hidden cost to powerful desalination. I’d like to eventually fund/build something to work on this problem. This is a 70 ft well we built in Liberia in 2021. I’d like to do more affordable projects related to water scarcity as I learn more.
Water Project
Public good
2021
2.2 billion people have limited access to safe drinking water. 97.2% of the world’s water in saltwater. Having lived in a country that relied on turning saltwater to potable water, I’d like to see that technology make more drinking water accessible. Energy seems to be the hidden cost to powerful desalination. I’d like to eventually fund/build something to work on this problem. This is a 70 ft well we built in Liberia in 2021. I’d like to do more affordable projects related to water scarcity as I learn more.
Public good
2021
2.2 billion people have limited access to safe drinking water. 97.2% of the world’s water in saltwater. Having lived in a country that relied on turning saltwater to potable water, I’d like to see that technology make more drinking water accessible. Energy seems to be the hidden cost to powerful desalination. I’d like to eventually fund/build something to work on this problem. This is a 70 ft well we built in Liberia in 2021. I’d like to do more affordable projects related to water scarcity as I learn more.
Water Project
Public good
2021
2.2 billion people have limited access to safe drinking water. 97.2% of the world’s water in saltwater. Having lived in a country that relied on turning saltwater to potable water, I’d like to see that technology make more drinking water accessible. Energy seems to be the hidden cost to powerful desalination. I’d like to eventually fund/build something to work on this problem. This is a 70 ft well we built in Liberia in 2021. I’d like to do more affordable projects related to water scarcity as I learn more.
Public good
2021
2.2 billion people have limited access to safe drinking water. 97.2% of the world’s water in saltwater. Having lived in a country that relied on turning saltwater to potable water, I’d like to see that technology make more drinking water accessible. Energy seems to be the hidden cost to powerful desalination. I’d like to eventually fund/build something to work on this problem. This is a 70 ft well we built in Liberia in 2021. I’d like to do more affordable projects related to water scarcity as I learn more.
Cryptopunk Extension
Experiment
2021
NFTs have gained a lot of speculative value in a short amount of time. I’m fascinated with the concept of artificial scarcity maintained by code instead of a brand. I bought this NFT in 2021. It was interesting to learn what commerce feels like when interacting with a public ledger and being able to see all bids and actions. I would love to extend the copyright of this NFT to providing something useful for the community.
Experiment
2021
NFTs have gained a lot of speculative value in a short amount of time. I’m fascinated with the concept of artificial scarcity maintained by code instead of a brand. I bought this NFT in 2021. It was interesting to learn what commerce feels like when interacting with a public ledger and being able to see all bids and actions. I would love to extend the copyright of this NFT to providing something useful for the community.
Cryptopunk Extension
Experiment
2021
NFTs have gained a lot of speculative value in a short amount of time. I’m fascinated with the concept of artificial scarcity maintained by code instead of a brand. I bought this NFT in 2021. It was interesting to learn what commerce feels like when interacting with a public ledger and being able to see all bids and actions. I would love to extend the copyright of this NFT to providing something useful for the community.
Experiment
2021
NFTs have gained a lot of speculative value in a short amount of time. I’m fascinated with the concept of artificial scarcity maintained by code instead of a brand. I bought this NFT in 2021. It was interesting to learn what commerce feels like when interacting with a public ledger and being able to see all bids and actions. I would love to extend the copyright of this NFT to providing something useful for the community.
First Angel Investment
Experiment
2019
Early stage investing looked interesting to me for a few reasons: a low chance to produce 10-15x the investment, meet talented people, improve my product strategy skills and learn about businesses I would have loved to start. In the future, I'd like to save and invest 25% of studio earnings into 10 companies and watch the results over 5 years.
Experiment
2019
Early stage investing looked interesting to me for a few reasons: a low chance to produce 10-15x the investment, meet talented people, improve my product strategy skills and learn about businesses I would have loved to start. In the future, I'd like to save and invest 25% of studio earnings into 10 companies and watch the results over 5 years.
First Angel Investment
Experiment
2019
Early stage investing looked interesting to me for a few reasons: a low chance to produce 10-15x the investment, meet talented people, improve my product strategy skills and learn about businesses I would have loved to start. In the future, I'd like to save and invest 25% of studio earnings into 10 companies and watch the results over 5 years.
Experiment
2019
Early stage investing looked interesting to me for a few reasons: a low chance to produce 10-15x the investment, meet talented people, improve my product strategy skills and learn about businesses I would have loved to start. In the future, I'd like to save and invest 25% of studio earnings into 10 companies and watch the results over 5 years.
Book
2022
Over the past few years, I kept notes of the things I wish I knew earlier. I turned those notes into this book. Here are 14 lessons I learned while building an independent million dollar software company.
Book
2022
Over the past few years, I kept notes of the things I wish I knew earlier. I turned those notes into this book. Here are 14 lessons I learned while building an independent million dollar software company.
Book
2022
Over the past few years, I kept notes of the things I wish I knew earlier. I turned those notes into this book. Here are 14 lessons I learned while building an independent million dollar software company.
Book
2022
Over the past few years, I kept notes of the things I wish I knew earlier. I turned those notes into this book. Here are 14 lessons I learned while building an independent million dollar software company.